An Open Letter from Campus Den

February 18 2020 – Krystal Bomhold

An Open Letter from Campus Den
An Open Letter from Campus Den

We're Open for Business

Contrary to popular belief, Campus Den is open and ready for business. We’ve had a tough time since last year, after filing Chapter 11 bankruptcy. The bankruptcy has taken longer than we expected. We anticipated a total of 90 to 120 days, and more than 290 days have passed already. While we wait for the finalization of our bankruptcy, we wanted to reach out to you, our customers, explain the situation, and tell you what the future holds.

So, why did we file Chapter 11? Well, frankly, we are not immune to the national decline in retail sales for brick and mortar stores. We faced a significant loss in sales from 2017 to 2018.  Our low sales could also be attributed to the steep decline in Michigan State University merchandise after sexual-abuse allegations and charges surfaced against Larry Nassar. These were the most significant contributing factors in our bankruptcy filing.

As some of you likely know, we have closed one more store since our bankruptcy began, Genesee Valley Center. The news has already spread, and the closure is complete. With the closing of our Genesee Valley, we are currently operating 14 store locations. We no longer offer Nike apparel, but we believe that access to high-quality brands, including Champion, Columbia, and Colosseum, will offset the loss of Nike. We will also be expanding our premium apparel options with intentions of them being comparable to Nike at a lower price point for our customers.

Now more than ever, we are determined to offer the biggest selection of university apparel for Michigan based schools, with an expansion of our designs. We’ve also expanded out regional merchandise line, GR8ST8. We are focused on offering a better experience to our customers by revamping our customer service standards, offering new ways to get your product, both in-store and online, and rewarding loyalty to Campus Den. Be on the lookout for these and so many more changes coming to Campus Den in 2020. Even if you think you know everything about Campus Den, come see our new designs and join our loyalty program.